Maslow's Hierarchy of Needs is a psychological theory proposed by Abraham Maslow in 1943. The hierarchy illustrates what humans need in order to survive but also be happy. It develops in stages from basic necessities that are essential to things that complete us as people. these stages are; Psychological, Safety, Love/Belonging, Esteem, Self-Actualization. Using this heiracrchy i will analyse how media products are mareted in order to make the consumer feel like they are essential needs rather than luxurious wants.
Tuesday, 9 March 2010
Maslow's Heirarchy of Needs
Maslow's Hierarchy of Needs is a psychological theory proposed by Abraham Maslow in 1943. The hierarchy illustrates what humans need in order to survive but also be happy. It develops in stages from basic necessities that are essential to things that complete us as people. these stages are; Psychological, Safety, Love/Belonging, Esteem, Self-Actualization. Using this heiracrchy i will analyse how media products are mareted in order to make the consumer feel like they are essential needs rather than luxurious wants.
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