Maslow's Heirarchy of Needs

Maslow's Hierarchy of Needs is a psychological theory proposed by Abraham Maslow in 1943. The hierarchy illustrates what humans need in order to survive but also be happy. It develops in stages from basic necessities that are essential to things that complete us as people. these stages are; Psychological, Safety, Love/Belonging, Esteem, Self-Actualization. Using this heiracrchy i will analyse how media products are mareted in order to make the consumer feel like they are essential needs rather than luxurious wants.  

NME Front Cover

Colour: Red, Black and white basic style. It's classy, stylish and gives the impression its 'the' magazine to have. White background makes the black stand out as well as the straplines. The contrasting colours enhance the writing, white writing stands out against the red background. The bright red represents anger which could mean this magazine has attitude and is fiery.

Design: Main lettering is bold and recognizeable, the main image is the focus of the cover suggesting only to look at this image. The main storylines annotate the picture and tell the reader that this section of writing is to do with the main image. The main image slightly overlaps the name of the magazine but not enough to make it unrecognizeable, suggests that this star is important enough to have his picture over the title of the magazine. The fonts used a simple and clear to read, the font is larger for the main story than the other cover lines. Also the name of the artist each cover line is about is bolder than what is beneath it. This makes the names stand out and therefore readers will recognize the names on the cover and buy it. The clear font suggests this magazine is simple and easy to read and straight to the point. there is no fancy complicated fonts that take away the edge of the words actually written.

Images: The main image is a long shot of My Chemical Romance front man Gerard Way. This shows what genre the magazine is about, punk and rock. He represets something different that stands out from the crowd which is illustrated in his clothing which stands out against the background. The dark tones represent him as someone with a darker side and a bit of attitude which appeals to their target audience 

Pose, Style, Hair, Make-up: He is leaning slightly to the right with an expressionless face staring at the camera, he has his hands in his pockets. this connotes that he doesn't care what people think and adds to his punky image by not smiling, the photo portrays him as someone with attitude to the reader which attracts their target audience

How Are Words Used On The Cover: Title has the biggest font making it stand out amongst the rest and making it recognizeable. Straplines are stating the main features inside the magazine and listing bands in the magazine which draws in fans to buy the magazine. All the names of bands are in bold writing making them stand out on the cover. Glancing at it you will be able to see the names of the bands that are in the magazine and notice exactly what and who is inside it. The bold fonts make it stand out on the shelf of a shop which catches the audiences eye. 

Language: Give quotes from the main artist which informs the reader what they will be talking about grabbing their attention. It also poses questions to the reader about a couple of the artists featured which arouses curiousity within the reader who wants to know the answers.

Overall Impression - How Effective Is The Front Cover: It tells you exactly what is inside the magazine with very little writing, the text stands out and makes the cover eye catching. Appeals to people interested in Rock, punk music and the main image represents the image of this genre, attitude. The bands featured correspond with the genre of music which attracts more of this group of people. People interested in other genres of music are not targeted and the magazine does not represent their interests which makes it unappealing to them, this gives the magazine a more exclusive feel as it is very specialised, it has its own image making it original and cool

Colour: Simple colours used of Red, White and Black. Red connotes sexy, love, anger. Black and white contrast to make everything stand out. The three colours go well together but oppose each other making the cover eye catching and clear to understand

Design: Both the words and images have the same colour scheme of red, white, and black. Everything fits together well and flows throughout the cover, looks stylish and classy. predominantly the same simple font which makes it easy to read, Name of artist is bold to highlight who is on it however largest is that she rocks which tells you what the mag is about.

Images: Close up of Cheryl Cole dominates the page, very well known, tells you who the magazine is about, attracts her fans instantly as she is easily recognizable. However her pose is different to the image she projects, which is innocence however in the pose she looks like she has attitude underlined by the main cover line 'Rocks', she looks bad, which makes readers think why is she looking like this and arouses interest.

Pose, Style Hair, Make-Up: She is licking her ring which makes her sexy an seductive. Her bright red lips stand out and also makes her look seductive. Her skin look pale and makes her and her features stand out. Her hair is let down and wet connoting that she doesn't care and has attitude and somewhat wild.

How are words used on the cover?: Has name of the album '3 words' on cover followed by 'cheryl cole rocks' makes readers recognize the play on words and tells them the magazine is about the album. The word rock is large and bold in red which stands out and tells the audience the genre of this magazine is rock. It also says "the UK's biggest music magazine" which tells the reader they are reading the magazine that has it all and its the one to read. The words stand out at a distance and makes it easy to read on the shelf in a shop. Makes the reader expect more of cheryl cole in the magazine.

Language: Uses her album name 3 words as a pun by saying cheryl cole rocks. This attracts her fans as they will recognize the album name and it will make them think. Change her image as the 3 words are 'Cheryl Cole rocks'

Overall Impression - How effective is the front cover: It is very eye catching due to the colour scheme used, the colours contrast which makes them stand out and the theme runs through to the image. Also the pose struck by the artist challenges her conventions therefore fans will want to look inside to see what she is doing and why she is changing her image, hoping to see more. It addresses cheryl cole fans but also to people who maybe didn't like her before because of her new image. changing from innocent to edgy, rocky, sexy. It tells you exactly what to expect in the magazine, a different side of Cheryl Cole.